Let’s tell a story
worth travelling for.
We are a Canadian family exploring New Zealand through long-form YouTube videos, photography and first-hand travel guides. We work with destinations, tourism operators, accommodation, sponsors and brands when there is a genuine story worth sharing.
The best partnerships feel like they belong there.
Sponsors, hosted experiences and destination partners can be a real part of The Scenic Route.
What matters is that the partnership makes sense for the adventure, gives the audience something useful or interesting and still feels like the channel people came to watch.
We want partners to get real value from working with us while protecting the personality, honesty and trust that make the story valuable in the first place.
The video is the story. Everything else helps it travel further.
Long-form YouTube stays at the centre of The Scenic Route. Photography, first-hand website guides and short-form content can support the adventure without replacing it.
A story people actually want to watch.
The adventure, reactions, uncertainty, scenery and payoff live on YouTube. The partner fits into that story rather than replacing it.
Real images from the journey.
Landscapes, people, details and places photographed while we are actually exploring them.
A searchable home for the adventure.
Major stories can continue on our website with useful planning information, our experience and a clear path back to the video.
More ways into the main story.
Shorts and social content can pull out a discovery, moment or question that gives people another reason to find the full adventure.
If there is a genuine story there, we want to hear about it.
The strongest fit is usually a place, experience or product that gives our family something worth discovering.
Regional Tourism Organisations
Regional adventures, road trips and connected destination stories that give people a reason to explore beyond one stop.
Tourism Operators
Activities and experiences that give our family something interesting to do, learn, attempt or discover.
Hotels & Accommodation
Places that genuinely become part of the trip rather than simply somewhere we happened to sleep.
Attractions & Venues
Wildlife, heritage, landscapes, museums, caves, unusual places and attractions with something worth finding out about.
Sponsors & Brands
Products and companies that naturally fit the way our family travels, explores, films and experiences New Zealand.
Regional Campaigns
Several locations or experiences connected by one strong journey rather than treated as a checklist of unrelated stops.
Four people. Four different reactions.
We do not experience every adventure in exactly the same way, and that is part of what makes the story useful.
Something one of us finds easy can feel completely different to someone else.
Plans can change. Someone can turn around. Something can surprise us. Those moments are part of travelling together.
We are still discovering a huge amount of New Zealand for the first time, which means the reactions are actually ours.
Our family creates the connection, but the location, experience or discovery is what gives the story somewhere to go.
A good story can keep working after release day.
YouTube creates the connection. The website gives useful adventures another way to be discovered later.
We experience it for real.
The story begins with an actual place, activity, challenge or discovery worth spending time on.
The adventure becomes the video.
YouTube carries the personality, reactions, humour, scenery and payoff that make people care.
The website adds useful depth.
Practical information and first-hand perspective help people understand the experience without replacing the video.
Search can find it again.
A useful adventure page gives the story another path to be discovered long after the original upload.
The Scenic Route is the story. FrameTheory can handle the commercial brief.
If your project also needs dedicated professional video, photography or a website for your own business, the family behind The Scenic Route also runs FrameTheory Visuals.
That work stays separate from The Scenic Route's editorial voice. It simply means one trip can sometimes create both an authentic Scenic Route story and dedicated professional assets for your business.
A few useful answers.
Every collaboration is different, but these are the things we would want a potential partner to know first.
Do you accept hosted experiences and accommodation?
Can a partner control what goes into the video?
Can we use the photography or footage you create?
Do you publish fixed sponsorship packages or rates?
Can you also create dedicated content for our own business?
What should we include when contacting you?
Tell us where the story could take us.
If you have a destination, experience, accommodation, product or campaign that could give our family something genuinely worth discovering, we would love to hear about it.
Tell us what it is, where it is, why it is interesting and what you are hoping to achieve. We can work out the rest from there.
Long-form YouTube • Photography • First-hand travel guides • Tourism • Destinations • Accommodation • Experiences • Sponsors
Have something in mind?
Whether it’s a destination, accommodation, product, sponsorship, media enquiry, professional content project or something completely different, send us a message.