Give us something worth discovering.
We work with destinations, tourism operators, accommodation and brands when there is a genuine adventure or story our family would want to explore anyway.
Long-form YouTube comes first. Photography, website guides and short-form content can help the story travel further.
If the answer is yes, the partnership already has a much better chance of feeling natural.
The best partnership barely feels like an advertisement.
It feels like a part of the adventure that belonged there from the beginning.
That can be a place worth travelling to, an experience worth attempting, accommodation that becomes part of the journey, or a product that genuinely helps us do what we are already doing.
We want partners to get real value from working with us while protecting the personality, honesty and trust that make the story valuable in the first place.
One adventure can travel a long way.
The long-form episode is the main story. The supporting content creates more ways for people to discover it.
Long-form YouTube
The adventure, reactions, uncertainty, scenery, conversations and payoff.
Real images from the trip
Landscapes, people, details and moments captured while we are actually there.
First-hand website guide
Useful planning information, our experience and a searchable home for the adventure.
Short-form support
Extra moments and discoveries that can lead people back to the complete story.
Give us a reason to go somewhere.
The strongest fit is usually a place, experience or product that gives our family something worth discovering.
Regional Tourism Organisations
Connected regional stories, road trips and adventures that give people a reason to explore beyond one stop.
Tourism Operators
Activities that give our family something interesting to do, learn, attempt or discover.
Accommodation
Places that genuinely become part of the trip rather than simply somewhere we happened to sleep.
Attractions & Venues
Wildlife, heritage, landscapes, caves, museums and unusual places with something worth learning about.
Sponsors & Brands
Products and companies that naturally fit the way our family travels, explores and films.
Regional Campaigns
Several places connected by one real journey instead of a checklist of unrelated advertisements.
Four people rarely have the same reaction.
That is useful for the story, and useful for the audience.
Something one of us finds easy can feel completely different to someone else.
Plans change. Someone can turn around. Something can surprise us. Those moments stay part of the trip.
We are still discovering a huge amount of New Zealand for the first time.
Our family creates the connection. The destination or experience gives the story somewhere to go.
Start with the idea. Work out the deliverables second.
We want to understand why the experience is interesting before deciding how the partnership should look.
What makes this worth exploring?
Send us the place, experience, product or idea and why you think it could make a good Scenic Route adventure.
Make expectations clear.
We agree timing, practical requirements, key information, deliverables and any content usage before the trip.
Then we actually go.
Our family experiences the place or activity for real. Genuine reactions stay genuine.
One trip can keep working.
The main video can be supported by photography, website content and short-form material when it fits the project.
Trust is part of what a partner is actually getting.
If everything suddenly sounds scripted, the partnership loses the thing that made it useful in the first place.
We can agree accurate facts, campaign requirements and important practical details. The family's experience still needs to remain our experience.
Important details about a place, operator or product can be confirmed before publication.
Video integration, photography, supporting content and usage can all be scoped clearly.
We do not script a predetermined family reaction just because a collaboration is paid or hosted.
A partnership needs to support the story, not turn the story into a long commercial.
The Scenic Route tells our story. FrameTheory can build yours.
Brad and Kristine also run FrameTheory Visuals, creating professional video, photography and websites for businesses.
That work stays separate from The Scenic Route's editorial voice. It also means a trip can sometimes create both an authentic Scenic Route adventure and dedicated professional assets for a partner when that makes sense.
A few useful answers.
Every collaboration is different, but these are the things we would want a potential partner to understand first.
Do you accept hosted experiences and accommodation?
Can a partner control what goes into the video?
Can we use the photography or footage you create?
Do you publish fixed sponsorship packages or rates?
Can you also create dedicated content for our business?
What should we include when contacting you?
Tell us where the story could take us.
Destination, experience, accommodation, product or regional campaign. If it gives our family something genuinely worth discovering, we want to hear about it.
Tell us what it is, where it is, why it is interesting and what you are hoping to achieve. We can work out the rest from there.
Have something in mind?
Whether it’s a destination, accommodation, product, sponsorship, media enquiry, professional content project or something completely different, send us a message.